Branding and Brand Strategy

Our branding project for Calculeat, a macro and calorie-counted meal brand, featured a clever logo design. The symbol for degree Celsius in the logo represented calories burnt, while the +/- sign forming the "T" in the logo typified the addition and subtraction of calories, reflecting the brand's calculating essence. The colors and illustrations were strategically chosen to stand out in a saturated market, breaking through the clutter with visual appeal.